We focus on creating brand strategies derived from deep human insight to bring out and deliver the authentic value of brands.

Our work presents people with a new paradigm for their lives. We tap into human psychology and desires from multiple perspectives, as our marketing and creative teams work together to intrinsically connect people with brands.
Our services range from consumer behavior analysis based on intentionality, to the development of brand concepts, products, naming, packaging, point of sale materials, websites and various sales support tools and branding identity expressions, all the way to the development of brand guidelines and internal branding materials.

The fusion of insight and creativity.

While many strategic consultancies and research companies conduct quantitative brand research and analysis, they are limited in their ability to implement ideas through concrete design. When it comes to design firms and ad agencies, too, the outcome often relies simply on the designer or creator’s subjective intuition and personal experience.

The “Brand Story” that we work towards.

We define “Brand Story” a little differently from others. Our brand stories are not about ad campaigns molded into a story, nor are they simple retellings of established stores’ histories.

The brand stories that we believe form the limitless connections between people and brands.
By adapting to changes through time, and by constantly updating values and behavior, brands can refortify new connections. As a result, closed and personal, one-of-a-kind histories will form between a brand and its fans. This is what we call a brand story.

Sole reliance on reason has become obsolete in this internet age, in which it is said that 70% of a consumer’s purchasing decisions are made before entering the store.
Investing in mass advertising also falls short in creating an emotional bond sensed when a brand feels truly yours.

People do not select brands simply because of price, function, or storefront visibility. We believe that in order for a brand to be favored and supported lastingly, it must foster the emotional bonds between people and the brand.

Achieving brand growth through
building a brand strategy
and an innovative design process.

There is a demand for a paradigm shift across industries and within individuals in order to adapt to the current era marked by industry and market maturation, diversifying of consumers’ values, socially significant sustainability, and transparency of business activities. The same demand applies to brand creation as well.